How Hello Cinnamon Gives CPG Brands a Competitive Edge Through Mobile Apps 

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In today's crowded consumer landscape, CPG brands need to find innovative ways to connect with customers and stand out from the competition. An impactful branded mobile app can provide that key differentiation and drive growth. This comprehensive guide examines the benefits of CPG mobile apps and why brands should invest in owning mobile "real estate".

Most CPG brands rely on their websites and social media pages as the main avenues to reach consumers. However, in the modern digital era, these platforms have become inadequate on their own. Every brand has an online presence making it difficult to grab consumers' attention. Additionally, social media algorithms restrict organic reach. Therefore, brands must continue to spend money for sponsored content on social media platforms in order to stay competitive, though these efforts may not produce high returns.

Similarly, simply having a website does little to truly engage consumers or motivate purchases. CPG brands require a more embedded presence on devices consumers interact with daily - Mobile phones. 

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The Power of Mobile Apps for Customer Connection

Over 80% of internet usage now occurs on mobile devices. And in this mobile-first world, consumers are investing more of their time in apps than mobile websites. They are spending 89% of their digital media time in apps. This offers the CPG brands an opportunity to utilize a personalized branded app to develop a stronger connection and exchange of value with their most committed customers. If harnessed correctly, these customers then could become brand ambassadors and could bring significant profitability to the brand.

A custom mobile app enables CPG brands to foster personal relationships with consumers through exclusive features like push notifications, direct messaging, loyalty programs, community forums, recipe sharing, etc. Consistent and customized communication elicits positive emotions translating to customer loyalty. Additionally, this frequent engagement builds strong emotional connections driving higher lifetime value.

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Expanding Reach and Boosting Visibility

Each brand has the marketing objective to get consumer eyeballs on their brand. In today's fragmented media world, CPG companies must maximize touch points across channels to capture audience attention.

An app icon on a smartphone’s screen provides a consistent visual reminder about your products every time the user interacts with their device. Well-designed apps integrate seamlessly into shopper routines keeping your brand front of mind. This recurring brand exposure leads to higher conversion rates both online and in-store.

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Target Specific Customers

Branded mobile apps offer CPG brands the ability to run targeted campaigns. With features like push notifications, customers can be reached with relevant messages about special offers and promotions. This way, brands can target the right customers with the right products at the right time. This helps CPG brands to reach out to people who are more likely to be interested in their product and services. Utilizing sophisticated targeted campaigns can help to achieve better results and maximize returns on marketing investments. Additionally, data collected from customers can help brands learn more about their customer base and better tailor the offerings to their needs. This allows brands to increase customer loyalty and boost sales.

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Valuable Consumer Data Fuels Personalization at Scale 

Mobile apps unlock robust analytics allowing brands to intimately understand user behavior, engagement, and preferences. These insights allow CPG brands to fine-tune communication and offers based on individuals’ preferences and past purchases. Moreover, the more customers use the app, the more data the company can collect, enabling it to learn about their customers and better tailor their offerings to meet their needs. With customers' permission through opt-in notifications, CPG companies can track in-app engagement along with app usage habits.

These rich consumer insights enable personalizing communication and offers based on individuals' unique interests and buying patterns. The resulting hyper personalized mobile experiences inspire greater devotion to the brand and make customers feel valued. Additionally, companies can use predictive analytics to gain insight into customer behavior and predict future trends, allowing them to better anticipate customer needs and serve them better.

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Specialized MarTech Integrations

CPG brands can further augment branded apps using specialized plugins and API integrations tailored for the mobile ecosystem. These include enhanced engagement features like digital coupons, product locators, barcode scanners, eCommerce shops, and more.

Advanced mobile app tech opens up innovation opportunities so brands can continue delivering novel and exciting user experiences over the long term. Partnership with Hello Cinnamon can help guide and execute cutting-edge integrations.

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Owning Mobile Real Estate Establishes Authority

Developing a quality branded mobile app allows CPG companies to solidify authority within shopper consciousness. Consumers perceive brands with apps as cutting-edge progressive industry leaders who are committed to understanding audiences and providing best-in-class products. By owning branded digital real estate on consumer devices, CPG companies increase visibility while reinforcing perception as an industry leader.

CPG mobile apps enable forming direct relationships beyond intermediaries. And they provide space to freely educate audiences and advocate brand values. Unlike the open noise of websites and social media, a custom app environment signifies authority and trustworthiness.

With Hello Cinnamon's specialized support, custom apps grant CPG brands the competitive edge to win market share and thrive long into the future.

Today, having a branded mobile app is a must for a CPG brand. To help CPG brands maximize their success with the branded mobile app, Hello Cinnamon provides services tailored to meet specific needs of each brand. Our team of app developers, designers, and marketers can create and maintain a branded app that meets your unique needs and provides a personalized customer experience. Our team can make sure that your app stands out from the rest. With our expertise, CPG brands can quickly launch mobile apps with a familiar, intuitive user experience helping them differentiate from its competitors.

Hello Cinnamon builds stunning mobile apps and mobile-friendly websites for CPG brands that help them attract customers and grow their business.

Here are a few samples of app and website designs we created. To explore how a new app or website could benefit your brand, contact us at info@hellocinnamon.com.

To explore how an effective mobile app or an eye-catching new website can benefit your business, please reach out.